Planning of online marketing? When we talk about online marketing, there are 2 main types to promote your website for your products & services on the search engines.   1. Pay per click (PPC) 2. Search Engine Optimisation   Pay per click advertising on search engines allows you choose keywords you would like your website to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your website will appear in the results for the keywords you choose.   Pay per click listings are usually marked as advertisements or “Sponsored Links” and appear above or beside the search engine’s organic listings.   The primary benefit of pay per click is the immediate results and complete control for your budget. You can commit $50, or $50,000. You may target one set of keywords today, and if they don’t work out you may target an entirely different set of keywords tomorrow. If one million people see your ad and only one person clicks on it, then you only pay for that one person. Nothing else can compare to pay per click advertising simply because people are searching for your services and you get to choose how much you want to pay per lead.   Our pay per click service includes:   Keyword Development: We work with you to select the keyword phrases that will deliver the best results and most targeted traffic to your website. Meaning, we help you find your best customers through pay per click advertising.   Pay per click bid management: Optimising your bids on keywords and monitoring those bids is time consuming and distracting. But not with our service, we will handle it for you so you can focus on building your business and servicing your customers.   Reporting: We regularly provide you with detailed reporting on your pay per click campaigns, the sites where you're listed, and the traffic each source is delivering. You always have clear and measurable results for your marketing dollars. Search engine optimisation is done by optimising the web pages of your site itself and by creating link popularity which drives your website to the top for the chosen search terms.   A myth exists that search engine optimization is cheap. It isn’t. If you are targeting a search term along the lines of “gift”, you’ll be looking at a minimum of five figures per year. Even so, search engine optimisation is cost effective than pay per click.   One of the drawbacks of search engine placement is the time required to get your website to the top. Insofar as search engines do not update their indices daily or even weekly, it can be months or more to see the full effects of a professional optimisation job. Let us understand more about your requirements and get proposal from us.